Defy Ventures

"Research" can be defined as a deep dive into Defy's background, brand, industry, competitor performance, design, voice, target market and target audience persona. 

The corresponding tactics to the SMART objectives mentioned above, as well as an innovative and informative podcasting strategy for Defy Ventures. 

SMART Objectives for Defy Ventures' overarching goal of gaining corporate appeal, potential funding and engagement partnerships.